How Qualitative Research Decodes Human Behavior I very much enjoy qualitative research projects. Whether I’m moderating, or running a project from start to finish, it’s a great way to combine my love of language, my fascination with people and their behavior as consumers and the fun of solving marketing riddle. Trouble is, most people don’t quite get what I do. Declaring, “I am a qualitative researcher,” to most people is a good way to test their blank stare reflex. Sometimes […]
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