Qualitative Research

Ideas and OpinionsNeed help understanding your clients and your market? Sometimes it takes an experienced, outside set of eyes to bring a fresh perspective and new insights to your marketing mix.

Experienced and RIVA-trained, Beth can help you find new ways to refine your messaging and reach your target audience.

As a moderator and qualitative researcher, Beth has worked on projects as diverse as:

  • Employee satisfaction and engagement
  • Flooring products
  • Flavoring
  • Social policy
  • Education
  • Web browsers
  • Car rentals
  • Non-profit organizations and membership engagement
  • Health insurance

A good insight is like finding a nugget of gold. A fresh perspective and some new understanding can take a product or a marketing campaign to a whole new level – sometimes more valuable than, well, gold.

Want to learn more? Contact me for brainstorming and rates.

Not sure what a qualitative research does? You are not alone! Read more here.

Beth is a member of the Qualitative Research Consultants Association.