Posts Tagged Honey Maid

Honey Maid Ad Hits a Sweet Spot

Honey Maid Ad Hits a Sweet Spot

Last week I published an article on Motley Fool that looked at the business of what I dubbed “rebel marketing.”  Honey Maid was the latest entry onto the scene of advertisers daring to tackle once controversial topics — in this case the definition of a traditional family. Their “This is Wholesome” message played over tender scenes of single-parent, gay and multi-racial families, and it was beautifully done. I grew up in the days when Playtex advertised via the floating bra. […]

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