Poor commas, periods and semicolons, they never seem to get the attention they deserve. But each year on September 24, National Punctuation Day reminds us that maybe hyphens need some lovin’, too. Having spent a lot of time editing, it’s safe to say that nearly everyone has some punctuating deficits. Some even have their own signature commonly-made mistakes. (Heck, I’m just waiting to realize I’ve mispunctuated in this post!) Nevertheless, there’s no denying that punctuation marks are good for a […]
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How Qualitative Research Decodes Human Behavior I very much enjoy qualitative research projects. Whether I’m moderating, or running a project from start to finish, it’s a great way to combine my love of language, my fascination with people and their behavior as consumers and the fun of solving marketing riddle. Trouble is, most people don’t quite get what I do. Declaring, “I am a qualitative researcher,” to most people is a good way to test their blank stare reflex. Sometimes […]
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I just finished reading a LinkedIn article with a long chain of comments about why employers should be nice to employees who have just given their two-week notice. There was a carefully reasoned rationale, that included thoughts about how your paths may cross again someday, how the person who’s leaving may one day be your boss, and how being horrible could affect the employees who haven’t left yet. Some of the comments argued that people on the way out act […]
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I dreamed of being a songwriter when I was a teenager. It wasn’t so much that I longed to be rich or famous. I just wanted to change the world. The song in my imagination had a beat and lyrics that would make it all better, for everybody, all the time. I even wrote a song about changing the world by writing a song. And now it sits in a scrapbook, yellowed tape on the corners, a white and purple […]
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