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Ideas become Words become Ideas

I Am A Professional Alien

I Am A Professional Alien

How Qualitative Research Decodes Human Behavior I very much enjoy qualitative research projects. Whether I’m moderating, or running a project from start to finish, it’s a great way to combine my love of language, my fascination with people and their behavior as consumers and the fun of solving marketing riddle. Trouble is, most people don’t quite get what I do. Declaring, “I am a qualitative researcher,” to most people is a good way to test their blank stare reflex. Sometimes […]

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The Real Reason Employers Should Treat Departing Employees Well

The Real Reason Employers Should Treat Departing Employees Well

I just finished reading a LinkedIn article with a long chain of comments about why employers should be nice to employees who have just given their two-week notice. There was a carefully reasoned rationale, that included thoughts about how your paths may cross again someday, how the person who’s leaving may one day be your boss, and how being horrible could affect the employees who haven’t left yet. Some of the comments argued that people on the way out act […]

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How to Change the World

How to Change the World

I dreamed of being a songwriter when I was a teenager. It wasn’t so much that I longed to be rich or famous. I just wanted to change the world. The song in my imagination had a beat and lyrics that would make it all better, for everybody, all the time. I even wrote a song about changing the world by writing a song. And now it sits in a scrapbook, yellowed tape on the corners, a white and purple […]

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How to Inspire Creative Writing with Gamefication: Dog No Cat

How to Inspire Creative Writing with Gamefication: Dog No Cat

Whether you’ve had an opportunity to write professionally, for school or even just for pure enjoyment, like every writer, you’ve probably gotten stuck for inspiration. For me, getting started with a creative writing project can be daunting when I am a loss for new ideas. A great technique for getting the creative juices flowing is a form of gamefication. That is, take a challenging set of rules and see if you can make it work. The result is a framework […]

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